Digital Health Jobs: Beyond Developers
Developers of all kinds are being employed by digital health companies across the board. Whether they're specialized in front- or back-end development — or are full-stack developers — chances are they won't have trouble finding a job at one of many digital health startups or established companies.
This is the time for geeks and they're rejoicing as we speak.
However, as a growing industry - digital health provides opportunities for all kinds of people, not just those who know how to code.
Here are some job profiles that digital health companies need, as well:
What would programmers do without designers? They also play an important part of the team, helping create better experiences for the end-users.
Common design roles include web and app designers, and illustrators. The former are responsible for making sure that the digital health company's website and apps look great, while the latter makes drawings that could be used to describe the company's offering to its targeted audience.
Web and app designers could also be responsible for UX/UI design, which makes sure the website/app not only looks cool but is also easy to use. Then again, this could also be the task of a specialized person, a UI/UX designer.
More and more companies are using videos to explain their offering to their targeted audiences, as well as to create ads for video-sharing platforms such as YouTube and TikTok.
There are many great video creation tools out there, both as native applications and web-based ones, with most professionals sticking to Adobe's suite to get things done. Then again, depending on your needs, you may "get away" with something more affordable.
Whichever software you decide to use, you will most certainly find great online courses to help you master it.
This guy or gal doesn't have to code; instead, they should be able to set measurable deliverables and milestones, and hold developers accountable for reaching them in a timely fashion.
Today's project managers tend to use modern, web- and app-based tools such as Asana, Jira, Basecamp, Monday, and so on. Also, they tend to communicate using Slack or Microsoft Teams so they could organize their conversations around issues, feature requests, bugs, and more.
Key things to learn are lean development methods, SCRUM, KanBan, and so on. Luckily, there are many great courses on these on Udemy.
Having a good product is not enough. A digital marketer is there to engage the wider audience so they could try it out and eventually buy into it.
What makes a good digital marketer is his/her ability to organize activities across different channels, test things out and keep a tab on what's working, what doesn't work, and what could be improved. It is an email-intensive activity, which if done well, could help your company a ton.
Somewhat related to the role of a digital marketer, a PR expert is focused on the media. His/her main goal is to have as much "earned" media (as opposed to "paid") as possible.
Unfortunately though, this isn't entirely related to how good a person is in the PR realm, but also how great (or not) the product/service is. The better the product, the easier it is to earn media attention.
Nevertheless, there is always room for grabbing media attention and if you can't do it with the big media, you can try with (more) smaller ones.
Social Media Specialist
Another marketing-related role sees a person engaging across social platforms in order to create buzz for the digital health company. This could be particularly important if the product/service is meant for the end-users, who do congregate on social media platforms.
Alternatively, if clients are hospitals and health systems — or other businesses — you may have a better shot on LinkedIn, where you could virtually approach decision-makers and steadily pitch them your offering — all while sharing industry-related information.
Behavioral health platforms are on the ongoing search for coaches for their services. These coaches engage the platform members and by keeping them accountable - helping them reach their goals.
Because of the high demand for various coaches, many platforms don't require any previous experiences and will provide for any training that is necessary.
This job could be performed from home — all you need is a computer and a working Internet connection.
Many digital health companies have raised a lot of money and can pay a premium for an experienced bizdev person, who could help them expand to other markets, struck a new partnership, reach more customers and so on.
This could be an opportunity for business developers from other industries, looking to join the fast-paced digital health ride.
Other Management / Admin Roles
Like any other business, digital health companies have administrative hurdles to pass through. There is paperwork to be submitted, phone calls to be made, and someone has to do that.
Most founders of these companies are either developers or physicians and they don't want to bother with those administrative tasks. Luckily, they tend to have enough money to hire people who could do that on their behalf.
Somewhat related is a role of a personal assistant who could help executives with their business-related chores.
Know the industry
Whichever role you think is best suited for you, it would be best to know the industry you want to enter. And that's why we've created DHbriefs - to help you, our reader, get an upper hand.
Just imagine a person interviewing you for a role in his/her digital health company and you get to actually know something about the industry. Isn't it much better than having no clue? Doesn't it increase your chances of scoring a job?
With that in mind, you may want to invest in your digital health education. Start by getting our free ebook Digital Health 101 and take it from there. We're confident it will help you get a better gig. ;)