companies

Aura Fertility

Founded 2019
Employees 15+
Primary contact
71-75 Shelton Street
Covent Garden
WC2H 9JQ London
United Kingdom
Links
https://www.aura-fertility.com/
Sections
Aura work with fertility clinics to support the psychosocial outcomes of fertility patients, pioneering whole-patient fertility care. The company's app is a wrap-around solution for fertility clinics, offering patients health and emotional support, integrated with the clinic experience. Powered by experts, Aura is evidence-based and supports clinics with real-time reporting and regulatory best-practice. It works to improve patient experience, psychosocial support and fertility outcomes.
Founded 2019
Employees 15+
Primary contact
71-75 Shelton Street
Covent Garden
WC2H 9JQ London
United Kingdom
Links
https://www.aura-fertility.com/
Sections

Funding 💰

Total €700K
Last round 🔗 €700k
Pre-seed
February 23, 2022.
Select investors Ascension, Charlotte Street Capital

Key people 🧑‍🤝‍🧑

Highlights ⭐

  • Solving a problem: While stats show that 90% of people who are struggling to conceive report stress, anxiety or depression with more than 40% experiencing clinical depression and 87% experiencing anxiety - there can be no doubt as to the emotional trauma and stress IVF treatment can provoke.
  • A disruptor: Aura is disrupting the fertility market working alongside clinics to support the emotional health and fertility well-being of their patients, helping them to feel informed, more in control and confident at every turn. The platform exceeds regulatory requirements set for clinics by HFEA and ESHRE guidance. Providing comprehensive, evidence-based psychosocial support, Aura's partner clinics lead the way in whole-person fertility healthcare.
  • Growing market: The global IVF market is projected to reach $36.4 billion by 2026. In the US and UK alone, there are an estimated 40k IVF cycles per year, almost 2.5 million globally. However, despite the increasing numbers of people undergoing fertility treatment, the emotional impact has been left neglected and that's where Aura could help.
Last update: March 24, 2023