Elvie Exit Candidate

Founded 2013
Employees 200+
Primary contact
63-66 Hatton Garden
EC1N 8LE London
United Kingdom
+44 (0)203 745 5201
🏦 Potential exit path: SPAC, IPO
Elvie is a health and lifestyle brand developing smarter technology for women. The company's first product, Elvie Trainer, is an award-winning app-connected Kegel trainer that helps women strengthen the pelvic floor via fun, five-minute workouts. Its second product, Elvie Pump, is the world's first silent wearable breast pump, which is making it possible for new mothers to pump anytime, anywhere. The newest additions to the line-up are Elvie Curve and Elvie Catch; both enhancing the Elvie breastfeeding range. Elvie Curve is a wearable silicone breast pump that uses natural suction to enable comfort and Elvie Catch is a set of two secure milk collection cups to catch leaks and collect additional milk.
Select partners: NHS, Jabil, HeyMama, Neb Medical Services.
Founded 2013
Employees 200+
Primary contact
63-66 Hatton Garden
EC1N 8LE London
United Kingdom
+44 (0)203 745 5201

Funding πŸ’°

Total $151.9M
Last round πŸ”— $97M
Series C
September 7, 2021.
Select investors Business Growth Fund, BGF, BlackRock, Octopus Ventures, Blume Equity, Hiro Capital, IPGL, Westerly Winds

Key people πŸ§‘β€πŸ€β€πŸ§‘

Highlights ⭐

  • Bold mission: Tania Boler is on a mission to help new mums who lack proper tech-enabled support. To that end, she brought together a team of world-class engineers, designers and business minds to redesign the existing unattractive and outdated medical devices in women's health into sleek consumer products that could be used at home.
  • Hot market: The femtech industry is expected to become a $50 billion market by 2025 - Frost and Sullivan.
  • Global reach: Elvie has managed to make its products available through the world's biggest retailers, such as Walmart, BestBuy, Amazon, Target and others.
  • Media love: Elvie's products have been featured by a number of mainstream media publications, including Evening Standard, Harpers Bazaar, Glamour, Women's Health, Mail Online, Vogue, TechCrunch, Closer, Time, BBC, The Guardian, CNet, USA Today, Grazia, Fast Company, The Telegraph and more.

Video ▢️

Awards & Recognitions πŸ†

  • 2021 TIME Best Invention Award πŸ”—
  • 2021 GOOD DESIGN Award
  • 2020 GOOD DESIGN Award
  • 2019 Dezeen Awards: Wearable Design of the Year πŸ”—
  • 2019 CES Best Products πŸ”—
  • 2019 Core77 Design Awards: Health & Wellness Award - Runner Up πŸ”—
  • 2016 Red Dot Award Winner πŸ”—

Quotes πŸ’¬

Elvie has established itself as a brand innovator within the women's health and wellness space and has already commercialized two breakthrough, patented and FDA-approved devices.
Persefoni Noulika, Director, BlackRock Private Equity Partners πŸ”—
BGF is delighted to lead this funding round into Elvie, which we regard as the best-in-class innovator in the femtech sector with strong underlying market dynamics and truly global reach. As an all-female BGF deal team, and leading investor in female-led scaleups, we admire Elvie's vision, strong track record and R&D capability which have brought a tangible positive impact on women's lives. We are very excited to back Tania and her exceptional team to supercharge new product innovation and continued growth worldwide.
Daina Spedding, investor at BGF πŸ”—
We are delighted to be investing in Elvie in partnership with Westerly Winds, alongside BlackRock and BGF. Tania is an extraordinary, passionate entrepreneur who has built one of the world's leading femtech innovators. Hiro invests in brilliant, ethical creators building the next generation of games, fitness technology and digital wellness - Tania's vision is a perfect fit with our values as a fund.
Cherry Freeman, General Partner at Hiro Capital πŸ”—
We see tremendous opportunity in bringing a female-centric approach to innovation and technology to address women's health and wellness. Elvie's track record is impressive and we're excited to back Tania and the broader team in this exciting new chapter.
Edward Van Cutsem, Founding Partner of Westerly Winds πŸ”—
Last update: August 16, 2022