companies

FitXR

Founded 2016
Employees 60+
Primary contact
International House
24 Holborn Viaduct
EC1A 2BN London
United Kingdom
Links
https://fitxr.com/
Sections
Technologies
FitXR aims to rewrite the rules of fitness through immersive technologies. To that end, the company is building the world's first virtual gym where like-minded people can meet and experience a variety of the highest quality workouts, from boxing to yoga. Further, it will be fully accessible at home. The first component of this gym, BoxVR, is a boxing-inspired workout app, with workouts choreographed by professional fitness instructors. By playing BoxVR regularly, users can increase their energy levels, build strength, lose weight, and improve their overall health. From short 3-minute warm-ups to 60+ minute endurance workouts, the game has everything you need to give you a fantastic cardio workout! FitXR also offers dance and HIIT workouts, all for $9.99 per month. The service is available on Oculus, PlayStation and Steam stores.
Founded 2016
Employees 60+
Primary contact
International House
24 Holborn Viaduct
EC1A 2BN London
United Kingdom
Links
https://fitxr.com/
Sections
Technologies

Funding 💰

Total $8.8M
Last round 🔗 $7.5M
Series A
July 10, 2020.
Select investors Hiro Capital, Boost VC, TenOneTen Ventures, Maveron, Innovate UK, Riverside Ventures

Key people 🧑‍🤝‍🧑

Highlights ⭐

  • Riding the rising wave: The use of Extended Reality technologies has been growing in recent years and so did the number of fitness app users. FitXR stands to benefit from both of those trends, offering immersive exercises to the users.
  • Diverse workouts: FitXR's offering includes boxing, dance and HIIT (high-intensity interval training) workouts -- meaning there is something for everyone.
  • Expansion plans: The company is looking to expand its operations in Europe and North America, as well as launch new products and services. 🔗
  • Media love: The company has been featured in many news outlets, including CNN, Today, Newsweek, Forbes, Business Insider, GQ, T3, Mail Online, The Telegraph, The Observer, Women's Health, and more.

Video ▶️

Awards & Recognitions 🏆

  • 2020 Oculus Best Fitness VR Game
  • 2020 VRFocus Most Promising XR Startups 🔗

Quotes 💬

“
FitXR is the best-in-class within the VR fitness sector, creating a new category of experience in VR by redefining how people can get fit and strong. Achieving global recognition for FitXR's ability to build a passionate community around its innovation and creativity makes this a very exciting investment for Hiro.
— Cherry Freeman, Co-Founding Partner, Hiro Capital 🔗
“
With the tech acceleration that has been happening in 2020 and the big changes in exercise and sports, FitXR is perfectly positioned to lead fitness in the Metaverse. At Hiro we are both gamers and sports/fitness nerds - as our second investment in digital sports and our third investment in VR/MR, FitXR is a perfect fit for our portfolio.
— Luke Alvarez, Founding Managing Partner, Hiro Capital 🔗
“
By backing FitXR's innovation in sport and exercise, we are supporting a potential future global leader and helping them to continue to develop and grow.
— Nigel Walker, Head of Innovation Lending & Investor Partnerships at Innovate UK 🔗
Last update: August 15, 2022