companies

Habitual Seed

Founded 2019
Employees 10+
Primary contact
Brock House, 1.09
W1W 6BP London
United Kingdom
+44 1773 769540
Links
https://www.tryhabitual.com/
Diseases & Conditions
Sections
Habitual is a health tech startup that offers a weight loss program aimed at people with type 2 diabetes or prediabetes. It combines evidence-based food replacement with digital (mobile) support to help people manage and even reverse the condition. For the food replacement product, Habitual worked with a product development consultancy that had previously done development work for the European Soylent-rival Huel to develop the formulations. The companion digital program is designed to wrap around and support patients throughout their dietary transitions — including guiding them through the reintroduction of healthy whole foods, with the app giving them tools to track their weight and mood and access resources and digital coaching.
Founded 2019
Employees 10+
Primary contact
Brock House, 1.09
W1W 6BP London
United Kingdom
+44 1773 769540
Links
https://www.tryhabitual.com/
Diseases & Conditions
Sections

Funding 💰

Total $3.1M
Last round 🔗 $2.3M
Seed
October 5, 2021.
Select investors Seedcamp, Stephen Bourke, Roger Hassan, MMC Ventures, Oxford Seed Fund, Food Labs

Key people 🧑‍🤝‍🧑

Highlights ⭐

  • Made by the experts: Habitual is said to be a first-of-its-kind program built by experts from The University of Cambridge, Stanford University, and the University of Oxford.
  • Big addressable market: The company is addressing a huge market, with the world spending trillions to treat the outcomes of obesity.
  • Diabetes management & prevention: The cost of diabetes-related healthcare has also been predicted to pass $1 trillion per year by 2025 by some estimates - so even just capturing a tiny fraction of this market could sum to a sizeable business. 🔗
  • A high-margin business: Because Habitual guides patients through the program completely digitally, as opposed to via in-person or telemedicine appointments, it can achieve lower costs of operation and higher margins. Also, this approach enables the company to relatively easily expand to the entire world.
  • It works: During a private beta of Habitual's program, which involved 30 patients, users saw an average weight loss over the three months of 17 kg - a little over the amount of weight that she says has been shown to be "necessary" to reverse type 2 diabetes in a majority of people. 🔗
Last update: August 16, 2022